We use cookies to help improve your experience of our website and cookies have already been set. To find out more or for advice on removing these cookies, read our Privacy and Cookies Policy.

By closing this message or continuing to use our website, you consent to our use of cookies in accordance with our Cookies Policy.

SALE NOW ON - Save 20% on everything!  Enter code JVABA in shopping Basket.  Offer Ends 23:59 24th Jan

Krill Oil - a superior source of Omega-3s

Feb 14, 2014 | 2 min read
Krill Oil - why is it a superior source of Omega-3

Krill Oil is different from fish oils because it is naturally pure and contains Phospholipid Omega-3s and Astaxanthin.

Not your typical Omega-3s

The Omega-3s you get from marine fish oils are usually in triglyceride form - the Omega-3s from Krill Oil however are bound to phospholipids. Phospholipids and triglycerides are different types of lipid with different functions within the body. Without getting too bogged down with science this post will try to explain how they influence utilisation of Omega-3s in the body.

Krill Oil also contains astaxanthin which is a natural antioxidant and gives Krill Oil its deep red colour.  This antioxidant helps keep the Krill Oil fresh and free of additives by acting as a natural preservative.

Krill Oil is sourced from the unpolluted environment of the Antarctic in a sustainable and fully traceable manner. Less than 0.33% of the worlds krill population is harvested annually and what a population it is!

You may be interested to know that krill is the largest biomass on earth - almost twice the weight of the entire human population!

Concentrated key fatty acids

  • Because Krill Omega-3s are bound to phospholipids they are better utilised by the body, this means that the fatty acids are more concentrated. 
  • A greater concentration results in much smaller capsules which are easier to swallow
  • Krill Omega-3s mix in with the stomach contents instead of floating on top like fish oils, this means there are fewer fishy burps and digestive complaints.

Highly bioavailable phospholipid Omega-3s 

  • Triglycerides are the form of fats the body uses for energy and also the form that the body uses to store fat for future needs, whereas phospholipids are structural components of cell membranes.
  • When compared with triglyceride Omega-3s research has shown that less phospholipid Omega-3s are needed to reach equal bioavailability in organs and cells.
  • Omega-3 bioavailability is increased when delivered by phospholipids due to a more efficient absorption of Omega-3 phospholipids in the small intestine
  • Research has shown that high levels of EPA and DHA in the blood gives various benefits such as:
    • Supports normal blood pressure
    • Supports normal cholesterol levels
    • Supports normal heart health

Rich in astaxanthin

Astaxanthin protects the Omega-3 fatty acids from oxidisation which means no additives are needed to maintain the stability of the Krill Oil.

Here is a little information about Astaxanthin:

  • Astaxanthin is a carotenoid which is a compound which amongst other things provides colour to your food - this particular carotenoid is a red/pink colour
  • You may not know that flamingos are actually born white and not pink. They get their colour as the food which they eat is high in astaxanthin
  • Astaxanthin comes from a microalgae called haematococcus pluvialis, when consumed by creatures such as prawns, salmon, krill and lobster it gives them their pink colour.
» Categories: Health News, Product Info

1 Comment

Feb 19, 2014
No way could I use krill oil as they are the food for whales and many other sea animals. So we are now going to deplete the oceans of yet another source of food. Joan Huxley
Replied to on: Feb 19, 2014
Hi Joan,
Thanks for your comments, but if you read what we say about the sustainability of our Krill supply you will see that less than 0.33% of the world's Krill population is harvested annually.
We are responsible retailers and always take care to ensure our raw materials are sourced ethically.
Kind regards,
Customer Team
Just Vitamins
* Denotes Required Field

Leave a Comment

Human Validation Check  

What is 13 - 10?